L.G.R Sunglasses: The Passion of Africa, The Elegance of Italy

Every brand has an origin story. Yet few possess a narrative as deep and cross-cultural as that of L.G.R. The brand was born in 2005 when its founder, Luca Gnecchi Ruscone, stumbled upon vintage eyewear molds in his grandfather’s old photography shop in Asmara, Eritrea. From that day on, a journey began that would become more than just a brand—it evolved into an aesthetic manifesto bridging Italy and Africa.

The vision of L.G.R was to merge the perfection of Italian craftsmanship with the exotic soul of Africa. Today, L.G.R sunglasses symbolize timeless elegance, where retro style meets modern lines. Each model is crafted with hand-cut, polished, and assembled acetate frames, durable and lightweight metal accents, and superior optical lenses. In the ateliers of L.G.R, every piece is shaped like a unique work of art by skilled artisans.

The brand represents not only style but an entire lifestyle: it carries the traces of a journey stretching from the golden sands of the Sahara to the cobblestone streets of Rome. As Africa’s wild allure merges with Italian sophistication, L.G.R sunglasses have become the choice of both adventure seekers and urban style icons. Celebrities like Leonardo DiCaprio, Tom Cruise, and Gigi Hadid choosing L.G.R is no coincidence. These sunglasses don’t just filter sunlight—they give eyes identity and character.

If you, too, refuse the ordinary and wish to crown your style with a story, explore the L.G.R sunglasses collection. Because true luxury is carrying a story.